FASHION CAN BE SUSTAINABLE
Clothes designed for a bold today — and a bright tomorrow.
A reflection of who we are, the choices we make, and the values we hold close.
OUR FOUNDER
Liuba, the creative director behind the brand, is based in Athens, Greece. Her love for fashion began early and quickly grew from a fascination into a lifelong pursuit. After studying fashion marketing, she immersed herself in the creative side of the industry, driven by a deep appreciation for craftsmanship, design, and the stories behind each garment.
A DUAL PASSION
Alongside fashion, Liuba developed a love for photography — an art that trained her eye to see beauty in detail, texture, and emotion. She went on to open her own photo studio, where she refined her creative vision. Her experience working for a renowned fashion house later revealed a new possibility: to combine her talents in fashion and photography with her values of sustainability and authenticity.
A SUSTAINABLE DREAM
Caring for the planet has always been part of Liuba’s nature. From volunteering in beach cleanups to planting trees, she has always believed in action and responsibility. This passion inspired her to create a fashion brand that celebrates joy and individuality — without compromising the environment. Her vision is simple: to bring color, confidence, and optimism to women’s lives through timeless, consciously made designs.
THE BRAND
LIUBA is more than a fashion label — it’s a celebration of life. Each piece is created for women who are vibrant, modern, and free-spirited. Women who travel, love, and live fully. Every design combines effortless comfort with bold elegance, crafted from luxurious sustainable fabrics such as silk, cupro, and organic cotton — made to last through countless adventures and memories.
COMMUNITY & CRAFTSMANSHIP
Sustainability at LIUBA goes beyond fabric choices. Each garment is produced responsibly in Greece, in collaboration with skilled local artisans and small communities. Fair wages, respect for craftsmanship, and slow, mindful production are at the heart of the brand’s philosophy — ensuring that every piece carries not just beauty, but purpose.
CELEBRATE LIFE
The LIUBA woman is active, joyful, and unapologetically herself. She finds happiness in the details — in color, print, movement, and emotion. Through every collection, LIUBA invites women to express their individuality while staying kind to the earth.
JOIN US
Join us on this journey toward a brighter, more conscious future in fashion.
Together, we can celebrate life, empower communities, and care for our planet — one beautifully crafted piece at a time.
Welcome to LIUBA. Where fashion meets passion, and sustainability becomes a way of life.