OUR STORY
FASHION CAN BE SUSTAINABLE.
CLOTHES DESIGNED FOR A BOLD TODAY, AND A BRIGHT TOMORROW.
REFLECTING WHO WE ARE. THE CHOICES WE MAKE. THAT WHICH WE HOLD DEAR.
CLOTHES DESIGNED FOR A BOLD TODAY, AND A BRIGHT TOMORROW.
REFLECTING WHO WE ARE. THE CHOICES WE MAKE. THAT WHICH WE HOLD DEAR.
OUR FOUNDER
Liuba is a creative director based in Athens, Greece. A passionate fashion enthusiast from a young age, Liuba pursued her dreams by studying fashion marketing. However, her love for fashion extended beyond theory—she was deeply immersed in the art itself, always captivated by the creative process and the stories woven into every piece of fabric.
A Dual Passion
Liuba’s journey didn’t stop at fashion. She also harbored a profound love for photography, which led her to establish her own photo studio. Her eye for capturing beauty in moments and materials sharpened her creative instincts, blending her two passions into a harmonious pursuit. Working for a renowned fashion brand, Liuba realized she could combine her talents and love for the environment to create something truly unique and impactful.
A Sustainable Dream
Driven by her commitment to environmental stewardship—evident in her volunteer work cleaning beaches and planting trees—Liuba envisioned a fashion brand that would not only celebrate life but also protect our planet. She aspired to bring joy and vibrancy to the world through bright colors and bold prints while ensuring her creations were environmentally conscious and sustainably produced.
Liuba’s Fashion Brand
Liuba’s brand is more than just clothing; it’s a celebration of life. Each piece is designed for the modern, happy woman who loves to travel and indulge in life’s pleasures. Using only the finest fabrics such as silk, organic cotton, and cupro, Liuba ensures her garments are not only beautiful but also durable, meant to last through countless adventures and memories.
Community and Craftsmanship
Liuba’s commitment to sustainability extends to her production practices. She partners with local artisans and small communities, ensuring fair wages and supporting local economies. Each garment is crafted with care, reflecting the skill and dedication of the hands that made them.
Celebrate Life
The Liuba woman is active, joyful, and worldly, embodying a spirit of celebration in every aspect of her life. She embraces vibrant colors and intricate prints, finding happiness in the details and the pleasures of living. Liuba’s fashion brand is a testament to this philosophy, creating clothing that uplifts and inspires, while remaining kind to the earth.
Join Us
Join us on this beautiful journey of sustainable fashion. Together, we can celebrate life, support our communities, and take care of our planet—one gorgeous, responsibly made garment at a time. Welcome to Liuba’s world, where fashion meets passion and sustainability.
A Dual Passion
Liuba’s journey didn’t stop at fashion. She also harbored a profound love for photography, which led her to establish her own photo studio. Her eye for capturing beauty in moments and materials sharpened her creative instincts, blending her two passions into a harmonious pursuit. Working for a renowned fashion brand, Liuba realized she could combine her talents and love for the environment to create something truly unique and impactful.
A Sustainable Dream
Driven by her commitment to environmental stewardship—evident in her volunteer work cleaning beaches and planting trees—Liuba envisioned a fashion brand that would not only celebrate life but also protect our planet. She aspired to bring joy and vibrancy to the world through bright colors and bold prints while ensuring her creations were environmentally conscious and sustainably produced.
Liuba’s Fashion Brand
Liuba’s brand is more than just clothing; it’s a celebration of life. Each piece is designed for the modern, happy woman who loves to travel and indulge in life’s pleasures. Using only the finest fabrics such as silk, organic cotton, and cupro, Liuba ensures her garments are not only beautiful but also durable, meant to last through countless adventures and memories.
Community and Craftsmanship
Liuba’s commitment to sustainability extends to her production practices. She partners with local artisans and small communities, ensuring fair wages and supporting local economies. Each garment is crafted with care, reflecting the skill and dedication of the hands that made them.
Celebrate Life
The Liuba woman is active, joyful, and worldly, embodying a spirit of celebration in every aspect of her life. She embraces vibrant colors and intricate prints, finding happiness in the details and the pleasures of living. Liuba’s fashion brand is a testament to this philosophy, creating clothing that uplifts and inspires, while remaining kind to the earth.
Join Us
Join us on this beautiful journey of sustainable fashion. Together, we can celebrate life, support our communities, and take care of our planet—one gorgeous, responsibly made garment at a time. Welcome to Liuba’s world, where fashion meets passion and sustainability.
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